Bean Group
Bean Group Platform
Technology & Marketing

Better Tools.
Better Results.

Bean Group provides a complete operating system for agents — CRM, marketing, SEO, ads, support, training — integrated and managed so you can focus on production and growth.

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eXp RealtyFollow Up BossRealScoutFelloRuusterCanva

No platform fees.

No usage limits.

Why We Built It

Your network is your greatest asset. But it's invisible.

Most agents have years of contacts sitting in their phone, email, and old CRM — past clients, open house visitors, referrals, friends, and neighbors. These are people who already know and trust them.

But without the right tools, agents have no way to know:

Who's thinking about selling?
Who's ready to make a move?
Who's been browsing online?
When is the right time to connect?

So they buy more leads. They cold call. They hope someone remembers them when the time comes.

We built a better way.

Bean Group has invested heavily in best-in-class technology — and more importantly, in making it all work together seamlessly.

Included for all Team Members•No fees•No limits
How It Works Together

Meet Sarah

She bought a home in 2019 and has been in your network ever since. Watch how our platform identifies her as a seller before she starts interviewing other agents.

Week 1Fello.ai

First Signal

Sarah visits a Bean Group website and checks her home's value.

$180K
Equity
5.2%
Mortgage Rate
5 years
Owned

Fello automatically enriches her record with property data, mortgage details, and equity position.

Week 3Fello.ai

Engagement

Fello's automated campaign sends Sarah a market update.

Lead Score +15 points

She opens it and clicks through. Her lead score increases.

Week 5Ruuster

Active Search

Sarah downloads the Ruuster app and starts browsing homes.

Lead Score +25 points

Every property she views syncs to Follow Up Boss. Her score increases again.

Week 7RealScout

Strong Intent

Sarah sets up saved searches for homes above her price range.

Saved search: $75K above current home
Checked home value twice this week

RealScout flags her as "ready to act."

Day 50Follow Up Boss

High Intent Alert

You receive an alert: "Sarah - High Intent Seller."

You open Follow Up Boss and see her complete journey.

The CallYou

Perfect Timing

You call with full context.

"Hi Sarah, I noticed you've been looking at homes in Riverside—are you thinking about making a move?"
"Actually, yes—how did you know to call?"

That's the platform working for you.

Every interaction tracked. Every opportunity surfaced. Every conversation informed.

The Full Journey

From First Touch to Closing Table

Our platform isn't a collection of disconnected apps. It's a structured engagement system that moves people through every stage.

Top of Funnel

Attract & Capture

  • Our portfolio of Bean Group websites generates buyer and seller leads across New England
  • Ruuster captures registrations and immediately begins personalized, AI-powered follow-up
  • RealScout engages active buyers with listing alerts tailored to their preferences
  • Every page view, property search, and home value check is tracked and tied to a contact record
Mid Funnel

Nurture & Identify

  • Fello enriches every contact with property details, equity position, and ownership history
  • AI scoring identifies who in your network is most likely to sell — and when
  • Automated campaigns keep you top-of-mind without requiring manual effort
  • Ruuster and RealScout track buyer engagement and surface "hand-raisers" ready to act
  • All signals sync to Follow Up Boss in real-time — one dashboard, complete visibility
Bottom of Funnel

Convert & Close

  • High-intent alerts notify you the moment someone shows buying or selling signals
  • You reach out with full context: property data, equity position, search history, engagement patterns
  • AI-generated talking points help you start meaningful conversations
  • From listing appointment to contract to close, every interaction is tracked in one place

"You spend your time on conversations that convert — not chasing cold leads or wondering who to call."

What Each Platform Does

Platform Deep Dives

Each component of our stack is powerful on its own — but the real magic is how they work together.

Fello.ai

Find the Sellers Hiding in Your Network

Most agents are sitting on a goldmine of future listings — they just can't see it. Fello uses AI to analyze your contacts and identify who's most likely to sell.

Enriches your contacts — with property data, mortgage details, equity position, and ownership length — automatically
Scores every person — based on 500+ data signals, so you know exactly who to prioritize
Surfaces high-intent sellers — before they start interviewing other agents
Automates nurture campaigns — that keep you top-of-mind with personalized home value updates and market insights
Tracks engagement — so you know when someone checks their home value multiple times (a major selling signal)

What you don't have to do:

Manually research properties. Guess who might be ready to sell. Send generic emails to your whole list and hope someone responds.

Learn more about this platform
Fello.ai logo
Included in Bean Group Platform
Platform Comparison

Our Marketing & Technology Platform

Typical market rates shown for a comparable solo setup.

Estimated Solo Cost

$20,000+ / yr

Bean Group Agent

Included

Zero platform fees

Time to Value

Days

Done-for-you implementation

See how this fits into the full Bean Group opportunity →
Questions & Answers

Frequently Asked Questions

Getting Started

No problem — our system covers all of New England. We'll help you build your contact list using our proprietary homeowner data, giving you a foundation of potential sellers in your target market from day one.
Correct. Full access to Fello, Ruuster, RealScout, Follow Up Boss, and our complete platform is included for every Team Member. No monthly fees, no per-contact charges, no usage limits.
Most agents are fully operational within 2-4 weeks, but you'll be productive immediately. Our team handles all technical setup.

How It Works

Buying leads means constantly paying for new contacts who may not be real. Our platform focuses on activating the relationships you already have — past clients, people you've met, your sphere of influence.
Once you're set up, most agents spend 30-60 minutes daily reviewing their dashboard, responding to alerts, and following up with high-priority contacts.

Your Contacts & Privacy

Your contacts remain yours. You can export your full contact list from Follow Up Boss at any time.
No. Your CRM, lead scores, campaigns, and engagement data are completely private.
Ready to Get Started?

Schedule a Strategy Call

Let's talk about your business, your goals, and how Bean Group's platform can help you build more relationships and close more deals.

See the full platform in action
Get your questions answered
Learn about the complete Bean Group experience
No pressure, no obligation

Bringing People Home™ Since 2003

Bean Group×eXp Realty

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Pick a time that works for you. We'll discuss your goals and show you how Bean Group can help you grow your business.

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