Palm Realty Boutique Joins eXp Realty and Keeps Its Brand

Brett Zebrowski built Palm Realty Boutique into a 90-agent luxury operation across the South Bay, Playa del Rey and Beverly Hills. In July 2025 he moved it to eXp Realty and kept the name, the look and the positioning.

The figures and quote below are from eXp Realty's announcement of the move.

What eXp reported

$750 million in 2024 sales volume
370 transactions closed
90 agents in the luxury division
Markets: South Bay, Playa del Rey, Beverly Hills

The brand question

"We've been courted by national brokerages for years, but I never wanted to lose what made us special. This isn't a goodbye to who we are. It's a hello to what we can become." — Brett Zebrowski, quoted in eXp Realty's announcement of the move.

That is the objection most boutique owners raise, and it is a reasonable one. A franchise conversion typically means adopting someone else's signage, colours and marketing library. A move to eXp is structured differently: the team operates under its own brand within eXp's brokerage, with eXp's name appearing where regulation requires it rather than everywhere.

This is worth being precise about, because it is frequently oversold. You do not get unlimited brand freedom. You get the ability to keep a distinct team identity while the brokerage of record changes underneath. For an owner whose whole business is a reputation attached to a name, that distinction is the entire decision.

What the luxury side adds

eXp Luxury is a designation and referral network rather than a separate brokerage, with qualification routes based on price point or certification rather than a single production threshold. We cover how an agent actually qualifies, including the local-MLS-multiple route that most New England agents use, on the eXp Luxury page.

The equity note

Agent equity came up in coverage of this move, and it needs a correction. Agent stock purchases are shares in the parent company, which at the time was named eXp World Holdings and is now AGNT, Inc. (Nasdaq: AGNT) following the name change effective 10 June 2026. The brokerage brand, eXp Realty, is unchanged. Anything you read describing agent equity as "EXPI shares" predates that.

If you own a boutique

The comparison to run is your current all-in cost per agent against eXp's: an 80/20 split to a $16,000 annual cap, or $4,000 on Bean Group's Mega Team, with the Bean Group team split as a separate uncapped line that varies by level. Both sides are on the plans page, and the team structures themselves are on the eXp teams page.

Recruiting content ages badly. eXp keeps the current program terms at exptoolkit.com/revenueshare — check there before you commit to a spreadsheet.