Build your luxury business with broader resources
Explore current eXp Luxury qualifications, marketing resources and distribution options for your market.
Three Independent Ways to Qualify
You do not need a million-dollar sale to join eXp Luxury. Meet any one of these three and you're eligible.
Three closed sides at $1,000,000+
Three closed transaction sides at or above $1,000,000, completed within the last 24 months.
Three closed sides at 3× your local MLS average
Three closed sides at three times the average sales price of your local MLS within the last 24 months. This is how most New Hampshire and Maine agents qualify — medians here sit well below $1M, so a Portsmouth or Portland agent writing solid mid-market business can meet this without ever closing a million-dollar sale.
Qualify on certification alone
Hold the eXp Luxury Certification, the CLHMS designation from the Institute for Luxury Home Marketing, or the NAR Luxury Homes Certification. No million-dollar sale required — and the eXp Luxury Certification is included with membership, so you can earn your way in.
Requirements are set by eXp and subject to change — confirm current criteria before applying.
Two Tiers, One Certification
The eXp Luxury Certification course is included in both tiers. The difference between them is distribution.
Luxury Brand
$950 annually
Over $4,000 in value, per eXp
- eXp Luxury brand, signage and marketing identity
- eXp Luxury Certification course included
- Luxury Design Center and Listing Presentation Creator
- Does not include global listing syndication
Luxury Premium
$2,500 annually
Over $12,000 in value, per eXp
- Everything in Luxury Brand
- Global listing syndication to 80+ international outlets
- Wall Street Journal placement and luxury media advertising
- eXp Luxury Certification course included
Pay-at-close option: $500 enrolment, then $2,500 from your next closing(s).
Join eXp Luxury during your first year with Bean Group and we'll cover your $2,500 annual Luxury Premium membership fee for that year. Subject to production minimums.
Everything a Luxury Campaign Needs
Listing Presentation Creator
Build a tailored luxury listing presentation in minutes — property positioning, comparable narrative, marketing plan and your own brand, output ready for the appointment.
Luxury Design Center
A Canva-based design centre with eXp Luxury templates for every touchpoint of a listing campaign.
- Yard signs and riders
- Listing brochures
- Postcards and mailers
- Business cards
- Social templates
- Presentation pages
Syndicated to 80+ International Outlets
Luxury buyers are not local. eXp Luxury puts your listing in front of them wherever they are reading.
Wall Street Journal
eXp Luxury listings placed in the Wall Street Journal's real estate section.
80+ international outlets
Global syndication through LUXVT to more than 80 international real estate platforms and luxury media properties.
Luxury media advertising
Advertising placement across luxury publications and platforms that affluent buyers already read.
Global syndication is a Luxury Premium benefit. The Luxury Brand tier does not include listing syndication.
LUXVT — the luxury syndication platform behind this distribution — was acquired by eXp Realty on 18 October 2024, announced at EXPCON 2024, and its distribution is now built into eXp Luxury membership.
Certification Pathways
Any one of these credentials satisfies the credential route into eXp Luxury on its own.
eXp Luxury Certification
eXp's own luxury curriculum — positioning and personal brand, working with high-net-worth clients, pricing and presenting exceptional property, and negotiating at the top of the market. Included with either membership tier.
Included with membershipCLHMS — Institute for Luxury Home Marketing
The Certified Luxury Home Marketing Specialist designation, earned through the Institute's training and documented luxury performance. Recognized independently of eXp.
Third-party designationNAR Luxury Homes Certification
The National Association of REALTORS® luxury credential, covering the expectations, marketing standards and service level of the high-end buyer and seller.
Third-party certificationNew England's Luxury Market
Migration out of Boston, New York and the tech corridors keeps pressure on the top of the New England market — oceanfront on the Seacoast and southern Maine, lakefront in the Lakes Region, ski-access property in the White Mountains and northern Vermont, and historic estates from Portsmouth to Newport.
Very little of it clears $1,000,000 on a median basis, which is exactly why the 3× local MLS qualification route matters here: the agent selling the best house in the town is doing luxury work, whatever the raw price says.
Key Markets
Bean Group Credentials
23+ years in New England, 800+ agents, $2B+ in annual closed volume, and 46,000+ transactions since 2003.
- Dedicated broker support in six New England states
- Offices across New Hampshire, Maine, Massachusetts, Vermont and Florida
- Growth team mentoring and luxury listing coaching
- Local market intelligence paired with eXp Luxury's global distribution
1150 Sagamore Avenue
Portsmouth, NH 03801
Frequently Asked Questions
Plan your luxury business with support
Talk with us about the learning, planning and marketing resources currently available for your luxury business. Availability depends on the property, market and current program resources, so we will confirm what applies rather than promise a result.
Availability and support should be confirmed during a confidential planning call.
Ready to Elevate Your Luxury Career?
Explore qualification, membership and the support available for the luxury business you want to build.
Questions About eXp Luxury?